Specialty Cleaning Services
McDonald’s has locations everywhere.
So there’s a good chance you’ve seen one with a playland out front.
Those are the big square glass buildings with indoor playgrounds inside.
The playgrounds are climbing areas, catwalks, and giant slides for children. And they are made of fiberglass and plastic with some metal to hold it all together.
Kind of like a car.
And who knows how to clean car exteriors better than a professional detailer?
It’s not that difficult to get these jobs either. I hadn’t ever thought about how they cleaned those indoor playgrounds until I was there with my son, who at the time was 4-years-old.
As my son was climbing up one side of the indoor playground equipment, it occurred to me that the heavier traffic areas near the big slide looked like it was getting dull.
When I noticed the manager walking by, I mentioned to him how the one section looked dull and asked him how they cleaned it.
I happened to be wearing one of my car detailing golf shirts with my logo. So he looked at it and said, “oh, at first I thought it was a weird question. But, wait, do you clean these things? Please say yes because we can’t find anyone to replace the guy who just retired after 15-years.”
So of course, I smiled and said, “yes, yes I do.”
You’ve seen the plastic multi-color slides and playground pieces that I’m talking about. McDonald’s is very careful to keep them in perfect shape and to clean them often.
Most of the time it’s one of their employees spraying it down with a hose.
That is until you approach the manager about actually detailing or utilizing your specialty cleaning services on these valuable play areas.
Think about it. Specialty cleaning services are doing what you are already doing. You detail cars with the same exact materials as these playground units.
What’s a Corvette made of? How about a boat? They are both made out of the same materials as indoor playgrounds.
So it’s a matter of scrubbing and power washing the playground pieces. Then you buff wax the pieces to shine them up. They look great and the kids love them because the slides are so much faster when they are clean and waxed.
Here’s a pro tip for you to think about. If you want to impress your customer through all the positive feedback they will receive, coat the slide with a nano ceramic polymer coating. Use that instead of wax on the big slide.
One of the managers at a larger location with multiple slides actually asked me if we used something different on the slide. He said all the kids loved it, but they were having problems keeping the big kids off the slide because of how fast it was.
When I told him what we used, he politely asked me to switch back to regular wax because the kids were flying down the slides too fast.
The other items you can offer through your specialty cleaning services are cleaning the outdoor carpets of those indoor playgrounds along with the many other businesses that have outdoor carpets.
One customer that my team and I always enjoyed visiting was a huge mini-golf business. The place had 36 holes and each one had an outdoor carpet. They were closed Monday, so we would show up early and spend the entire day cleaning and detailing everything.
Most people don’t realize this but outdoor carpet will turn black with mold and mildew. The only truly effective way to clean it is to lightly powerwash the carpeting and then remove the remaining mold and mildew through heated carpet extraction.
It cleans-up perfect and looks great. Most power washing businesses don’t have the ability to do that level of specialty cleaning services. So you need to make everybody aware of the fact that you can do this.
Those mini-golf businesses can’t keep their stuff clean. It’s constantly being walked on and it looks horrible every month they are open.
So you offer to do a monthly cleaning of the entire mini-golf area and shine their statues along with it. The great thing about this is that nobody cleans these places and the mini-golf people don’t even consider the idea that you will do it for them because nobody has ever offered.
Your competition also doesn’t do it because they don’t think of these kinds of things either. They are too busy out trying to close dealerships for whatever low-ball bid they are going to lose money at.
Specialty cleaning services work because they are highly profitable niche markets that you can exploit by being one of the first in your area to market and service.
They are highly profitable jobs because nobody else is doing it so where else are your customers going to go? Plus, you’ll pick-up the business of the management and owners of the place simply because you develop that level of trust with them by doing their other business.
Try adding specialty cleaning services to your detailing business and you’ll be impressed with how much more profit you make by adding them to your service listing.